method

our strategy

FabCom is an integrated strategic marketing firm specializing in cross channel one-to-one advertising, PR and brand building with clients throughout the United States. Our multi-channel marketing process is driven by strategy and segmentation. The result is effective, high-impact, individualized marketing and advertising that costs less to implement because it has the focus and structure to penetrate the target market and motivate specific actions.

Our strategic, research-oriented approach to marketing, advertising and public relations has enabled us to conceive and implement numerous highly successful national and regional campaigns. By understanding your unique needs and goals, we establish a strategic path to success and leverage specific marketing tactics to deliver results. We know how to influence multi-dimensional audiences with hyper-relevance to take specific actions that will achieve quantifiable dynamic marketing goals.

This ability and our strategic approach provide the confidence which enabled us to become the first major agency in the country to guarantee the results of marketing plans and campaigns that we develop. This lowers your risk and ensures your success.

transaction and trigger marketing

Transaction, trigger and database marketing is the future of marketing, and here at FabCom, we're pros at it. Often, a specific event will trigger the need or desire for your type of product or service. Many times the triggering event can be a lifestyle event, e.g., birth of a child, marriage, purchase of a home, graduation and so forth.

For other customers, the triggering event can be a transaction they make at your store or website or a canceled order or failure to renew. For others, it may be a cross sale of other items offered that match the target's initial encounter with the company.

Predicting and estimating trigger events will enable you to plan the timing of your one-to-one marketing activities to reach your prospective customers when their need or desire for your product/service is at its peak.

The result? More effective, successful, efficient and dynamic marketing.

cross-media integration

As business, entertainment and socializing continue to move online, it is becoming more and more challenging to effectively advertise and personalize marketing to customers.

The increasingly fragmented media landscape requires more innovation in approaching customers. But you can't rashly abandon traditional outlets in favor of new media. You must be smart about reaching your target audiences by utilizing all forms of available, relevant media to engage customers. FabCom enables brands to reach users in multiple channels and fully engage with customers at the point of conversion.

According to a recent study, 89% of people regularly/occasionally research online before buying offline, yet only seven percent of retail sales occur online. It is clear that online advertising is fundamentally changing the way consumers shop. We are moving toward a blended advertising model which integrates online and offline activity. It’s no longer simply what a brand says to us, or how it infiltrates our lives; it’s about being hyper-relevant and useful, and available when and where we need it.

Put simply, changes in media consumption mean that the future of advertising and marketing will depend as much on experiences and dialogue as direct messaging. As research heavy consumers engage with your products online, you can influence their eventual in-store purchase. Integration no longer simply applies between brand and media; it's about creating experiences and connecting brands with customers through informative websites that provide customers with ways to engage at a deeper level with your brand and your products, more efficiently and with greater results across all media.

the research

We don't rely on only one type of data, we compare and analyze a wide variety of data sets to get a better, more reliable, projectable picture of target audiences’ segmentation and how to communicate to them one to one. No one can ever know what 100% of a target audience needs and desires, but our marketing research, market segmentation and experience allow us to know how to communicate dynamically to persuade and influence 100% of your target audience.

We establish a true emotional connection with those you want to influence by utilizing data and science to select the best methods, hyper-relevant messages and modalities to communicate persuasively with any target audience. It seems like mind reading, but there is a wealth of hard science behind our well-honed capabilities.

Effective, efficient individualized marketing communication requires knowing where to find the target audience and then, how to speak to them. Where do they congregate so I can communicate with many of them at a relatively low cost? What are their hot buttons likely to be for a particular type of marketing? Another key to our success for clients is that we also know how to find your target audiences' secondary influencers and communicate effectively with them to move the audience to action.

our guarantee

If you fully implement your strategic marketing plan as we recommend, and you do not reach our agreed-upon goals and objectives, we will refund 100% of the fee for the marketing plan.

There is no fine print. We really mean it—if you don't reach your marketing plan's goals and objectives, we'll make it right or you get a full refund of the plan fee.

dynamic marketing funnel

This dynamic marketing funnel demonstrates real-time, cross-channel, cross-media marketing. Audiences are dynamically segmented and touched by numerous automated forms with real-time and connected marketing communications. Throughout the process a lead is redefined based on its behavioral interactions with the marketing messaging and then linked to the most visceral and relative content based on that individual's place in the buying cycle. Automated dynamic messaging nurtures the prospect with pinpoint accuracy, while providing comprehensive analytics, until the final goal is reached, conversion.